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The business model was simple: 'A woman won't put up with a roach for $10 a month,' he told FORBES in 1975. He liked what he saw: a mature, cash-spewing company as hardy and hard to kill as the roaches themselves. They took the company public in 1961.Īlways on the lookout for the next moneymaker, Wayne noticed Atlanta businessman Otto Orkin had put his pest control chain up for sale. As the two acquired more regional radio stations, Rollins Broadcasting was born. Sidelined with a back injury in 1947, Wayne joined forces with John, purchasing a radio station in Virginia with a plan to advertise his brother's auto dealerships on the cheap. They first struck out separately, with Wayne working at a Tennessee textile mill, then as an explosives supervisor at a power company, and John running used car lots in Delaware.

The son of a Depression-era farmer in Georgia's northern hill country, Wayne and his brother, John, had wanted nothing more than to escape a lifetime of 'plowin' that mule.' THE ROLLINS FAMILY ISN'T FAR REMOVED from poverty. What follows is a cautionary tale of how a few fateful actions actually made things far worse. Wayne Rollins-Gary's dad and Glen's grandfather-saw the troubles that lay ahead. Ironically, the man who built this fortune, O. 'They have no regard for the structure of the Rollins family assets.' 'The plaintiffs' lawsuits are motivated by greed and self-interest,' says a spokesman for Gary and Randall. It has to do with extreme and destructive efforts by my father and uncle to control. The feud, playing out over the past four years, may finally reach a denouement: The trial in the core case, which will decide whether the older generation is stingy in its handouts or the heirs are greedy ingrates, is expected to start next year.īut spend a few months under the hood and it's clear that the larger verdict is already in: A lifetime's work, and a family legacy, was destroyed by shoddy estate planning and questionable parenting.

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